Social Media Growth Strategist & Content Creator

Remote

Contracted

Mid Level

JoyFoodSunshine is an established recipe website and brand reaching millions of readers every month. We're looking for an experienced Social Media Growth Strategist & Content Producer to grow our presence across Instagram, Facebook, TikTok, and YouTube.

You'll partner directly with the CEO to develop and execute a social media growth strategy, turn recipe content into high-performing social content, edit videos, publish content, analyze results, and continuously improve performance.

The ideal candidate has a proven track record of growing social media accounts, works independently, and requires minimal onboarding beyond learning our brand voice.

This role begins as a 90-day contractor engagement with the opportunity to increase the retainer and/or transition to a full-time role. This is a remote position.

What You'll Do
Strategy & Growth

Develop growth strategies across Instagram, Facebook, TikTok, and YouTube
Analyze performance, identify trends, and optimize content

Content Production

Edit recipe and lifestyle videos in Adobe Premiere Pro
Create platform-specific content
Write hooks, captions, text overlays, and CTAs
Repurpose recipes into multiple social formats designed to maximize engagement

Publishing & Analytics

Schedule and publish content
Manage the content calendar
Track engagement, follower growth, watch time, retention, shares, saves, and traffic
Use data to improve results

Your Skills & Experience

Proven success growing social media accounts with measurable results
Able to clearly explain your contribution to growth
An understanding that success includes engagement, email subscribers, brand awareness, and website traffic
Experience with recipe creators, influencers, or food brands
Expert in short-form video editing using Adobe Premiere Pro
Strong knowledge of Instagram, Facebook, TikTok, and YouTube
Experience using analytics to guide strategy
Self-directed, accountable, and results-oriented
Experience driving website traffic through social media
Experience with Kit (ConvertKit) preferred

This Role Isn't for Someone Who

Only schedules posts or manages comments
Relies solely on trends for growth
Hasn't directly grown social accounts
Prefers strategy without execution (or vice versa)
Needs daily direction or avoids accountability

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Social Media Growth Strategist & Content Creator

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